Sep 18, 2026 Business

Pay for the thing or you are the thing

The rule: every product has one master. Free products have two, you and the advertiser, and when they fight, you lose. Paid products can still rot, but only when a second master shows up: shareholders, growth targets, a merger. Paid …

Sep 18, 2026 IDEAS

Louder, shorter, safer: the sound of a spreadsheet

Angles with evidence. 🎸. The data says it got narrower. SerrΓ 's 2012 study ran 460,000 recordings from 1955 on through a computer: fewer chord transitions, fewer timbres, louder every decade. A 2024 study of 12,000 songs found lyrics simpler, more …

Sep 18, 2026 IDEAS

You got fat because you got comfortable

The metabolism excuse is dead. Pontzer's 2021 study in Science measured energy use in 6,000 people: adjusted for body size, metabolism is flat from age 20 to 60. Nothing slows down. What changes is muscle, roughly 3 to 8% lost …

Sep 18, 2026 IDEAS

Words are code. Most people never get an interpreter.

Words are code. Most people never get an interpreter. Philosophy has a name for it. J.L. Austin, 1962, How to Do Things with Words. Most sentences describe the world. A small class of them changes it by being said. He …

Sep 17, 2026 BUSINESS

Why Most Businesses Never Reach Stage 10

Evolution has "hard steps" that are rare and difficult. A business has its own version. The Hard Steps of Business Evolution: Getting the first customer. Nobody knows you. Nobody trusts you. Getting the second customer. Proves the first wasn't luck. …

Sep 16, 2026 BUSINESS

Your headline sounds too positive to click

Robertson and colleagues analysed 105,000 headline experiments from Upworthy, around 370 million impressions, A/B tested on real readers. Each extra negative word in an average-length headline raised click-through by 2.3%. Each positive word lowered it. Outbrain, 65,000 paid headlines: positive …

Sep 16, 2026 Economics

Lottery winners do not go broke

Lindqvist, Γ–stling and Cesarini, Review of Economic Studies 2020. Over 2,500 Swedish winners, surveyed 5 to 22 years after the win, pre-registered methods, matched controls. Prizes up to $2 million, average around $106,000. What they found: Life satisfaction rose and …

Sep 15, 2026 BUSINESS

A unit of attention that can be transformed into visibility

If there's a ledger, there is a wallet. It may be humble, but accountants have launched entire civilizations from less. πŸ“’πŸͺ™ I made an experiment. I paid 1 credit for Reddit article to chatGPT 5.6 Luna. What happened? It immediately …

Sep 15, 2026 BUSINESS

Can anyone find you?

There was a time when business visibility meant having a good location. A busy street. A sign people could see. Today, visibility means something else entirely. It means existing in search. If nobody can type your name into a box …

Sep 13, 2026 IDEAS

Egyptians had six words for what you are.

The Egyptians thought you were made of six things. Only one of them was you. Ask most people what happens after death and they say soul or nothing. The Egyptians would find that lazy. They had six parts, and they …