What They Care About #4. Attention
Ok, so Problem, Trust, Price is the buyer's brain. Attention is the door before the brain.
In a saturated market, you don't win attention by being louder. You win it by being narrower. 🎯
The market is not saturated with products. It's saturated with sameness. Ahrefs studied billions of pages: roughly 90% get zero traffic from Google. Not "little". Zero. That's what "everyone is shouting" looks like in numbers 🙂.
What actually pulls attention, with receipts:
- Make the product its own advertisement.
Wordle exploded because every finished game produced a shareable grid, no marketing budget, sold to NYT for seven figures inside a year.
Loom, Figma, Calendly: every artifact a user shares carries the brand to a stranger. If your project has any output people naturally show others, that's your channel #1. Free, infinite, compounding.
More in the next post 🔜